Taxis are the only door to door public transport vehicle operating 24 hours per day, 7 days per week, with access to all areas.
To attract a fare, taxis follow population flows, swarming built up areas where there’s a crowd. Inseparable from the lifestyle of the population and visible everywhere, this one vehicle links business communities, tourist attractions, shopping areas, cultural and entertainment quarters and transport hubs.
ROVA Taxis are mobile communication at its best. Viewed at eye level and at close proximity by motorists, pedestrians and public transport commuters, it is the only outdoor transit format delivering total metropolitan and regional town coverage through one operator.
Hardest working motor vehicle.
The kilometres a taxi travels surpasses all other on road vehicles. Taxis are the hardest working motor vehicle, delivering more time on the road, more kilometers travelled and more opportunities to view your message in more places.
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When you think about taxis; their movement and function, positioning on the road, presence around the clock, proximity to motorists and pedestrians, frequented locations and hot spots for sourcing fares, you begin to visualise how broad the audience is, how the audience and environment differs as the day transitions to night and how all these situations lend themselves to being incorporated into the message.
Situational relevance, humour, intrigue or designs that stimulate the viewer’s imagination and solicit a response all enhance recall of your message. Here are a few clever campaign examples where the copy incorporates the situation.
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Taxis travel freely with no fixed routes therefore reaching locations that other outdoor can’t. Here is the extensive travel area of just 30 taxis in 24 hours. Click here to view in full screen.
How to Buy
Taxi advertising communicates your message at close proximity to an audience in multiple locations 24 hours per day, 7 days per week.
Duration: Campaigns run in 2-6 week bursts, quarterly, seasonally or throughout the year for continuity.
Weight: To determine weight, the amount of taxis required over a duration to achieve your desired result, consider these factors:
- What is your campaign objective? - Who is your target audience? Where? - What other media is in the mix? - With what frequency and what time frame? - How established is your brand/product? - Is the purchase cycle long or short? - What is your budget consideration?
Geographical Targeting: All campaigns naturally saturate the CBD and Inner City, affluent suburbs and the Airport. Although Taxis go everywhere, specific suburban locations can be targeted. Ask us how.
The Dominator: To create impact at launch, there is opportunity for taxis to be used in a completely new way. Using a major portion of the fleet at one time, the dominator will see you owning the streets.
In the mix: Working hardest in built up areas, taxis are employed on their own or in conjunction with other media. Contact us to understand how other formats integrate.
