Duration:
Campaigns run in 2-6 week bursts, quarterly, seasonally or throughout the year for continuity.

Weight:
To determine weight, the amount of taxis required over a duration to achieve your desired result, consider these factors:

- What is your campaign objective?
- Who is your target audience? Where?
- What other media is in the mix?
- With what frequency and what time frame?
- How established is your brand/product?
- Is the purchase cycle long or short?
- What is your budget consideration?

Geographical Targeting:
All campaigns naturally saturate the CBD and Inner City, affluent suburbs and the Airport. Although Taxis go everywhere, specific suburban locations can be targeted. Ask us how.

The Dominator:
To create impact at launch, there is opportunity for taxis to be used in a completely new way. Using a major portion of the fleet at one time, the dominator will see you owning the streets.

In the mix:
Working hardest in built up areas, taxis are employed on their own or in conjunction with other media. Contact us to understand how other formats integrate.