How to Buy
Taxi advertising communicates your message at close proximity to an audience
in multiple locations 24 hours per day, 7 days per week.
Campaigns run in 2-6 week bursts, quarterly, seasonally or throughout the year for continuity.
To determine weight, the amount of taxis required over a duration to achieve your desired result, consider these factors:
- What is your campaign objective?
- Who is your target audience? Where?
- What other media is in the mix?
- With what frequency and what time frame?
- How established is your brand/product?
- Is the purchase cycle long or short?
- What is your budget consideration?
All campaigns naturally saturate the CBD and Inner City, affluent suburbs and the Airport. Although Taxis go everywhere, specific suburban locations can be targeted. Ask us how.
To create impact at launch, there is opportunity for taxis to be used in a completely new way. Using a major portion of the fleet at one time, the dominator will see you owning the streets.
In the mix:
Working hardest in built up areas, taxis are employed on their own or in conjunction with other media. Contact us to understand how other formats integrate.