Premium Positioning

Every client is equally important. There are no B sides. All our panels are A side

Premium Quality - Look and Feel
Appearance is everything and ROVA's operations team is dedicated to cleaning and maintaining the fleet to ensure your brand always looks good on taxis. With significant investment into research, design and manufacture of the taxi boot module, ROVA is committed to ensuring the highest of standards for your brand and ours!

Anyway,  Anywhere, Anytime

Your campaign timing is tailored to achieve your results. The ROVA team will uniquely follow your lead.

Campaigns go up and come down as you need. *

Time & Distance

ROVA taxis are the busiest and most frequent transit medium.

A taxi is on the road an average 18 hours each day. Each vehicle travels an average 2934 km each week.

A personal vehicle is on the road an average 1.3 hours each day and travels an average 263 km each week. **

Cost effective ROI

“ROVA taxis played a lead role in the campaign, delivering a level of sheer visibility way beyond the relatively small spend. Overall the results were sensational – 300% increase on target sign ups”

- James Burnett, Marketing Manager, Luxbet

Key Locations

Taxis actively seek out their customers. They swarm key high traffic locations to source fares.

ROVA’s audience includes pedestrians and motorists in the CBD, throughout suburban hubs, retail precincts, entertainment and leisure precincts, business corridors, the airport and transit hubs.

Connection with your brand

ROVA taxis are viewed at close proximity, eye level, front on angle to audience for a personal interaction with your message.

Minimum Wastage

ROVA Taxis have the unique ability to geo target, Australia wide. There are no set routes but a base area that the taxi circulates for 75% of their shift. ***

* 2 week minimum campaign period in capital cities. 4 week minimum in regional towns. No set packages

** Source: ABS Survey of Motor Vehicle Use, 12 months ended October 2007; ATIA 2009 State & Territory Statistics (as at 31 December 2009)

*** Source: NSW Taxi council